Archive for August, 2008

Article Marketing continues to be one of the most powerful methods for generating web site traffic, building an opt-in list, and establishing credibility and positive branding. Smart internet marketers have been using this technique for the past 5 years or more.

However, what do you do after you finally finish writing and syndicating your article? Do you just let it gather dust among the vast world of internet archives? Of course not. Even after your article has been passed wildly across the internet, you can still gain lots of extra promotion by recycling your article.

I recommend several methods of recycling your article. If possible, I think you should use every single one of them. It will do wonders for your traffic and help you to quickly establish yourself as an expert in any area you choose.

One of the most powerful methods you can use is to turn your article into an audio file. If you want, you can even use a series of related articles to create your recording. By doing this, you automatically have your very own podcast ready to load up to a variety of podcast directories, including Yahoo, iTunes, Odeo, and iPodder.org. Each one of these directories can create additional traffic streams to your website. So, what are you waiting for, get recording!

Another powerful, but simple recyling technique includes emailing your articles to your newsletter subscribers. If you don’t have a newsletter, you should defenitely start one now. Otherwise, you are losing money and wasting traffic.

With a newsletter, you can build a continuing relationship with your visitors. For me, my newsletter is simply an extension of my article marketing because they both allow me to develop a relationship with my readers.

You could easily turn 7 – 10 of your articles into an ecourse and start pulling in subscribers with your very own autoresponder.

At the end of each of your articles in your newsletter, encourage your readers to republish the article with the resource box intact.

The third recycling technique involves customizing your article for a particular industry. For example, I write articles about internet marketing. After syndicating my articles, I can customize them for a variety of industries. I could target real estate agents, accountants, dentists, or even a particular demographic such as work at home moms. As you can imagine, all of these people benefit from marketing. After I complete my customized articles, I can offer them to industry associations, newsletters, and trade magazines. (more…)

With all of the marketing methods used by internet business owners, it takes creative internet marketing to really grab the attention of potential customers. Creative methods of internet marketing can be implemented by anyone with an internet business. It doesn’t take special skills to use many of the creative internet marketing methods available to internet business owners. All it takes are creative ideas and the desire to run a successful internet business.

Newsletters are a creative way to reach potential customers. Those who write their own daily, weekly, or monthly newsletters afford themselves the opportunity to include links to their business websites and individual products they have for sale. The problem is, there are literally thousands of internet newsletters available for those seeking online information.

What can an internet business owner do to make their newsletter more creative and more worthwhile than the average internet newsletter? One of the keys to creative internet marketing is through creative newsletter authoring. Internet business owners who author a newsletter should offer newsletter subscribers something no one else is offering. Internet business owners should consider offering a weekly or monthly prize to a random subscriber. This creative endeavor could bring in a sizeable number of newsletter subscribers who will then in turn find the internet business links.

Newsletter authors looking for creative internet marketing solutions can also provide information no one else provides. For instance, if an internet business involves toys, internet business owners should consider authoring a newsletter with valuable information for parents. Offer newsletter subscriptions for particular age groups that assist parents with difficult questions and matters of parenting. Newsletter authors should make their information more interesting and more valuable than any other information on the internet. This creative marketing endeavor could pay off considerably.

Creative internet marketing can also be obtained through internet contests. There are scores of people who enter internet contests, and if internet business owners offer internet contests they could bring a sizeable amount of traffic to their business websites. It isn’t necessary to offer an expensive prize that will break the bank. Internet businesses can offer low-cost prizes that best represent their internet businesses. For instance, if an internet business owner operates an internet fishing store, they should consider giving away a fishing lure or two. Creative internet marketing through internet contests can bring in tons of traffic, even with the smallest of prizes. A five or ten-dollar prize could bring in hundreds or even thousands of potential customers.

After deciding on creative marketing through an internet contest, the internet contest must be marketed as well. Contest marketing is extremely easy. Internet business owners can post messages on every contest message board they can find. Within minutes of posting, eager contest entrants begin visiting websites and submitting their entries. Contests are one of the most creative and clever ways of internet marketing. The price of a small prize could bring more traffic than internet businesses could ever imagine.