Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn’t get the results you had hoped for?
There are many people who give up using Google Adwords because they are not getting the traffic they wanted or it’s costing them more money that they can afford or both!
A lot of people think that to be successful with Google Adwords you either have to be lucky or practicing some black art.
However the good news is that Google Adwords does work and you can make it work for you. By simply following the following steps, you will have a well performing Google Adwords campaign which will bring the right type of visitors to your website.
Many advertisers do not follow these basic rules and they get there advertising all wrong. So just by making sure you follow these basic steps you will already be ahead of your competition.
Understand the link between keywords, your ads and your website.
This is the golden rule for Adwords.
Google is all about relevancy.
Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords.
Keep this rule at the front of your mind when you set up your campaigns.
Avoid Broad Searches
When you set up your keywords for Google Adwords, the default setting is Broad Match.
What this means is that Google will match your keywords against a search if your words are present in the search regardless of the order of the words, whether they appear together, are plurals, etc.
As an example if you use the term used shoes as a broad match then the following searches in Google would match to your keywords (more…)