Article Marketing continues to be one of the most powerful methods for generating web site traffic, building an opt-in list, and establishing credibility and positive branding. Smart internet marketers have been using this technique for the past 5 years or more.
However, what do you do after you finally finish writing and syndicating your article? Do you just let it gather dust among the vast world of internet archives? Of course not. Even after your article has been passed wildly across the internet, you can still gain lots of extra promotion by recycling your article.
I recommend several methods of recycling your article. If possible, I think you should use every single one of them. It will do wonders for your traffic and help you to quickly establish yourself as an expert in any area you choose.
One of the most powerful methods you can use is to turn your article into an audio file. If you want, you can even use a series of related articles to create your recording. By doing this, you automatically have your very own podcast ready to load up to a variety of podcast directories, including Yahoo, iTunes, Odeo, and iPodder.org. Each one of these directories can create additional traffic streams to your website. So, what are you waiting for, get recording!
Another powerful, but simple recyling technique includes emailing your articles to your newsletter subscribers. If you don’t have a newsletter, you should defenitely start one now. Otherwise, you are losing money and wasting traffic.
With a newsletter, you can build a continuing relationship with your visitors. For me, my newsletter is simply an extension of my article marketing because they both allow me to develop a relationship with my readers.
You could easily turn 7 – 10 of your articles into an ecourse and start pulling in subscribers with your very own autoresponder.
At the end of each of your articles in your newsletter, encourage your readers to republish the article with the resource box intact.
The third recycling technique involves customizing your article for a particular industry. For example, I write articles about internet marketing. After syndicating my articles, I can customize them for a variety of industries. I could target real estate agents, accountants, dentists, or even a particular demographic such as work at home moms. As you can imagine, all of these people benefit from marketing. After I complete my customized articles, I can offer them to industry associations, newsletters, and trade magazines. (more…)